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Understanding the UNI Vision
When it comes to the automotive industry, innovation and transformation are key to staying ahead. One such company that has been making waves is Chang’an Auto, a brand that has recently undergone a significant rebranding with the introduction of the UNI concept car, VISION V, at the Beijing Auto Show in 2020.
Chang’an Auto’s third entrepreneurial journey has been marked by a steadfast commitment to embracing the direction of societal and automotive industry development. This includes focusing on intelligentization, new energy, and digitalized operations. The company has been relentless in its pursuit of efficiency and software capabilities, aiming to transform into an intelligent mobility technology company.
Product Structure and Innovation
As part of this transformation, Chang’an has been restructuring its product line. The first step is to fully accelerate the “PLUS” version of classic products, creating bestsellers like the CS75 PLUS,閫稿姩PLUS, and CS55PLUS. The second step is to expand into new customer segments and attract new customers by launching the high-end product line, UNI, which aims to create a futuristic and interesting mass-produced technology product.
Chang’an has allocated 5% of its annual revenue to research and development, investing nearly 100 billion yuan since the eleventh five-year plan. The company has also established a global research and development system with six countries and nine locations, entering the “open sharing, global coordination” R&D 4.0 era.
Marketing and Customer Experience
In addition to product innovation, Chang’an has been pushing the boundaries of digital marketing. The company has been connecting directly with customers, innovating marketing methods, and launching the “Wan Zi Hong” plan, which includes one-on-one video car viewing and live streaming. From January to August, Chang’an’s dealerships conducted over 300,000 live streaming events, covering 38 regions worldwide, with a total viewing volume exceeding 100 million.
Chang’an has also been exploring online marketing through the Chang’an Gravity app, achieving a closed-loop of traffic and value. Through customer operation and co-creation, the company has been continuously exploring new marketing digital SAAS transformation.
Customer Service and Commitment
Chang’an is also committed to understanding and responding to changing customer needs. The company places a strong emphasis on customer experience and service improvement. The “One Number” project has been launched to enhance customer service, guiding all staff to improve their customer service awareness. In 2019, the “Zhiyin Partner Program” was launched, making five promises of honest service 2.0, including price transparency, time standards, quality assurance, rapid response, and professional service.
UNI App and AI Sports Solution
On the technology front, Chang’an has been exploring innovative solutions. One such solution is the development of an AI sports mini-program using the UNI app. This solution leverages the powerful capabilities of AI video recognition technology, allowing users to enjoy smart timing, accurate counting, and detailed calorie statistics simply by facing the camera during exercise.
Compared to traditional apps, mini-programs have faced challenges in adapting to the sports environment and achieving AI sports capabilities. However, through continuous efforts and in-depth exploration, a perfect AI sports solution for mini-programs has been found. The UNI platform, with its excellent multi-end development capabilities and efficient development efficiency, has won the favor of many development teams. A large number of mini-program developers choose to use UNI to build their works, and this solution has also achieved seamless and perfect compatibility with UNI.
Implementation and Benefits
This solution is presented in the form of a convenient mini-program plugin, eliminating the cumbersome process of program package introduction. All interfaces are unified in an efficient JavaScript form, ensuring seamless and smooth calling experiences within the mini-program. The operation process of introducing the plugin into the UNI platform is identical to that of introducing an original mini-program plugin, greatly reducing the learning cost for developers. Moreover, this solution also provides a comprehensive and detailed UNI Demo project source code, providing developers with abundant practical references.
The implementation of this solution has achieved all detection and recognition processes independently within the mini-program. This innovative approach fully utilizes the computing power of mobile phones on the mini-program end, without relying on interactions with backend servers or any third-party services. Compared to traditional methods, this solution significantly reduces the need for server resources and network bandwidth, resulting in a more efficient and cost-effective solution.
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